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Image by Brands&People

Mobile Application

Radius by Turf Health LLC


  • User experience

  • User interface

  • Mobile App Development

  • Web Application Development

About the client

Turf Health, LLC is changing how ophthalmologists connect and collaborate with referring doctors. Radius by Turf Health, LLC is the first and only software program built specifically for the referral outreach function of the ophthalmology practice. This is powerful software to fuel your growth and build deeper relationships

The opportunity

The Turf Health team has an existing web application for their sales team to help manage the relationships with and around ophthalmologists. Since teams mainly work out in the field, accessing and capturing critical relationship and sales process information in real time was paramount to their day to day activity.

The existing Radius web application did not provide an optimal experience on mobile devices and curbed the efficiency of their staff when developing and extending the business relationships in the field.

Man Trying App
Image by Tran Mau Tri Tam

The challenges

Challenge 1: Rethinking for a mobile experience

The Radius web application leverages a significant number of User Experience features that are specifically tailored for tradition computers with larger screen real-estate and capable of supporting cursor-driven (ie. Hovers, Curson Interactions) designs that simply don’t translate one for one in Mobile UX.  A comprehensive review of those interactions would be required in order to redesign the experience on mobile such that learning curve and transition to and from Web to Mobile would be natural.

Challenge 2: Decoupling the Application Logic for Versatility

Foundationally, the Radius web application front end and back-end were tightly wed to one another.  In order to leverage the capabilities of the back-end system and make them portable to multi-platforms, the architecture required the implementation of a service layer that would be made available through an Authenticated API.  The implementation of the API would need to account for not only existing functionality as it’s defined by the current Web Application but the extensibility to service the Mobile (iOS and Android), Tablet and other potential Channels Radius would be used on.

Challenge 3: Data filtering & personalized presentation  

Bluefin’s team worked collaboratively with product ecosystem partners to jointly define, design and develop key elements of the physical and digital experience. Leveraging a holistic view of the product and structure iterations of design samples and reviews, the team was able to create a seamless integrated experience between the device and the mobile application.

The process

The project spanned a rapid four-month discover, design, develop, and deploy process. The scope of activities included but were not limited to:

  • Existing application tear down

  • UI/UX mobile design refactoring

  • Service layer design and definition

  • Application prototyping

  • Production code development

  • Unit and integration test scripting

  • Release Management planning and execution

  • Alpha/Beta Testing

  • App Store Preparation and Deployment

  • Post-launch support

The result

The Bluefin team was able to work closely with Turf Radius to align quickly on the scope and goals of the project.  Leveraging an Agile development, build, and demo cadence the team lead the Radius product through an evolutionary transition from lo-fi mockups to a first-submission approval in the Apple App Store.

Image by Florian Olivo

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