Polo Tech

DogOT: Connect With Your Pet

Internet of Things is focusing on more than smart cities, smart cars, and smart health. Bluefin Technology partnered with the American Kennel Club (AKC) to bring pets and their owners the state-of-the-art smart collar: LINK AKC. The new innovative creation from the IoT and technology world. The unique collar is more than an accessory on your pet’s neck.Link AKC is the one and only curved smart dog collar designed to comfortably fit all dogs. The system allows tracking units to fit on your own collar of choice or the included leader collar. Here are the most important features:

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  • Location: Powered by AT&T, the collar connects to your phone through GPS technology, tracking services, and the LINK AKC application to find give an exact location of your dog’s whereabouts.

  • Wellness and Care: With activity tracking LINK AKC provides data and insight on your dog’s energy, strength, and well-being.

  • Adventures: The best thing about having a pet is going on adventures. LINK AKC records the best parts of your endeavours with your pet. Record, save and share all special occasions with your pet. More importantly, with just the touch of a button you can manage all the information and pictures to create an album for future reference.

  • Training: The best way to train your dog is through sounds, patience, and persistence. LINK AKC tracks and makes training accessible through the application for faster and more efficient training functions.

LINK AKC is easier to understand than you’d think. The data is transmitted to a cellular network (similar to a cell phone) which allows you to know your dog’s location, activity levels, and environment temperatures. The focus is to create a stronger, easier, and closer connection between dogs and their owners. LINK AKC connects you favorite things together and makes it easier to take care of your loved one.

The best feature of LINK AKC is its set up! After you have placed and received your order. It’s as easy as 1, 2, 3. Go to: www.linkakc.com/start. Download the LINK AKC App, now available on the Apple App Store and Android Marketplace,  and follow the instructions. LINK AKC is now shipping to its pre-order customers and available at online retailers. Get yours today and connect with your pet!

Do you have an IoT project you need help with? Bluefin Technology Partners helps companies build amazing connected solutions. We understand the complexity and collaboration required between organizational disciplines in order to deliver an IoT product to market on time and on budget.  We provide the services needed to assess your market, manage your partners, and shepherd your project through successful launch.

The Keys to IoT Product Success

The Keys to IoT Product Success

Putting the Customer Need First

As Matt Roseff in Business Insider reports, a recent survey from consulting firm Accenture shows that consumer interest in IoT products like wearables and connected devices has flatlined since last year.

Why?

According to the survey results, 62% of consumers view such products as too pricey, or viewed another way, they don’t fully grasp the value proposition of the IoT products being marketed to them.  

Additionally, the survey revealed that 23% of respondents didn’t know what device would be useful to them and 17% found IoT devices to generally be confusing.

Are these artifacts of an early market being pushed by Technology companies trying to build products instead of traditional Product companies incorporating  technology?   

As product developers for brands look ahead in 2016 and beyond and consider how -- and if -- to include connected technology in their roadmaps, this kind of information should be kept top of mind along with a few basic business principles the industry should go back to.

 

What Consumers Care About

What does the customer want? There is nothing more important than this, and it should be the foundation of any product development plan -- regardless of whether or not connected technology is included.

As one survey from Affinova revealed, 92 percent of consumers say that it’s very difficult to pinpoint what they’d want from smart objects, but they’ll know it when they see it. They’ll know when the product solves a problem they have or not. Novelty products may generate near-term publicity and showcase your business as innovative, but unless the product hits a consumer pain point, companies may struggle to generate a ROI.

Another opportunity lies in data. Today’s wearables and consumer-focused IoT devices can amass endless amounts of data.  It’s key to convert data to information with actionable insights that influence positive behavior modifications. Ideally, these would be behavior modifications it’s common for people to want to make (ie, increasing exercise). Then, the new product will create trusted relationships with consumers.

 

How to Integrate IoT Into Your Strategy

When we work with clients on ideas for new products, we always touch on these points during the concepting phase of the project:

    1. Identify the consumer problem first. We encourage clients to get practical. Start with a consumer problem first, then think of ways to solve it with connected tech if it makes sense to do so.

    2. Use IoT to deepen the relationship with customer. Ralph Lauren, for example, doesn’t have as deep of a connection directly to consumers since so many of their products are sold by third party retailers (Macy’s). Unique product integrations with mobile apps, like Ralph Lauren’s “polo tech” shirt deepen the customer’s relationship to brand and introduce the brand to new consumers who are actively looking for tech-enabled apparel.

Connected tech is not the only way

 Connected technology is a pretty, new color in your crayon box, but it’s not the only way to draw a picture. In other words, connected technology is a cool, new, technology -- yes. But it’s not the only way to do these things. Proceed accordingly.

When thinking through your product roadmap for 2016, keep your eye on the future, yes, and certainly take connected technology into consideration. But more importantly, keep your eye on the customer.