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Voice Apps are the New Mobile Apps of the Day

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The Voice Assistant and Voice Interface market for the past few years has experienced an increase in demand for high quality voice apps. Although the market as a whole is in the growth stage, the need for well designed voice apps has arrived.

Voice Assisted Devices

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Smart speakers, and devices with voice assistants such as Amazon’s Alexa or Google Assistant has boomed in the past year. If you look farther down the line, analysts predict that by 2020, up to 75% of all US households will have some sort of smart speaker in the home. There is no doubt that this market, just like the mobile phone market of the late 2000s, will see a massive influx of voice apps to support that consumer demand.

Voice Assisted Applications

The Alexa App Store is glutted with daily briefings and trivia apps. But analyzing the usage of most apps you see that many people will use a skill once and never “touch” it again. The market is longing for valuable voice interactions that give users cause to interact with them on a regular basis.

Benefits of Adding Voice to Your App

Companies have seen three main benefits from implementing voice interactions into their apps. 1) By receiving exactly what consumers are asking, businesses are able to tailor content on other platforms to best fit the information customers are looking for.  2) Some companies have found that voice interfaces can fill needs otherwise unreached by standard interface structures and 3) they have also seen that consumers feel that voice can be much more convenient and immediate than their traditional content acquisition solutions.

For more information on getting a voice app developed and launched along with a full report on the voice assisted market, get in contact with us here.

Is Voice The New Touch?

Gone are the days when your home’s IoT devices are controlled through your smartphone or web browser. With smart speakers entering more and more consumer residences, smart home  product interactions have shifted to include non-tactile interfaces which foster unique experiences. Consumers have shown that they are behind the shift, as the number one selling product during Amazon’s Prime Day on July 12 was their Echo Dot. The ability to execute commands and receive information passively without directly changing your task at hand seems to be highly valued by users. Another important feature about these products is that they can be easily integrated to work with other devices as control hubs. With the release of Google Home last November, and the arrival of a second giant to the playing field, the smart speaker/virtual assistant market entered the growth stage of its product life cycle. Prior to this, Amazon’s Echo series had controlled the market with other products launching, but either not creating traction, or having a large enough ecosystem to give them a retainable foothold. While both the Echo and the Google Home have similar functionality, the way in which they interact with other products along with the ecosystem architecture lends for different experiences depending on what product you use. Both products allow users to integrate other devices and services into their voice controlled environments, but use different methods to achieve the same purpose.

Being the first major smart speaker in the market, the Amazon Echo has had a massive lead over Google Home. This is represented in the number of Echo Skills, what amazon calls its voice apps, that have been developed since they released their device. A staggering 15,000  skills have been developed as of June 2017, but it is important to note that a large number of these have only been installed under 100 times. Skills are either integrations or dedicated apps for the device. Skills have been available for the Echo since launch with developer support from the beginning. Skills are handled through an app store experience where you to install individual skills onto the Echo based on users interests. Google takes a different approach with their Google Actions, their version of the same kind of app. Actions are not separate apps that need to be installed on the Google Home, rather Actions get directly integrated into the Google Assistant and can be used immediately by users. Users can still browse available Actions through a directory. This has the benefit of not requiring users to choose apps they need ahead of time. Conversely with Actions, users may find that there are more features than they actually use build into the system.

Neither Amazon or Google’s ecosystem is very challenging to integrate into current systems with straightforward processes for implementation. Both platforms have similar introductory courses on building a simple fact based app for either Alexa or Google Home. Both programs have incentives for developers to build on their platform. Google is currently trying to increase their total number of Actions through cash prizes, while Amazon has a longstanding rewards programs including Echo dot and other perks.

We suggest that the first voice based platform you introduce your product on be Amazon’s Echo through their Skills. There are currently many more users, the build time for the integration is similar to Google’s and if you are in individual developer you are more likely to get some Echo merchandise by releasing a Skill. The caveat that is the Amazon will require you to produce documentation to inform users to install your Skill. But in the short term, it is more likely that your user will actually own Amazon’s product over Google’s. Long term, Google will be a better system, because they have a much more established and wide reaching ecosystem, along with stronger computing potential. Currently their market share is much smaller than Amazon making them a less beneficial first development choice.'

Need assistance building your first Alexa skill? Click through to let Bluefin help you!

Do you have an IoT project you need help with? Bluefin Technology Partners helps companies build amazing connected solutions. We understand the complexity and collaboration required between organizational disciplines in order to deliver an IoT product to market on time and on budget.  We provide the services needed to assess your market, manage your partners, and shepherd your project through successful launch.

Integrated Platforms for Smarter Homes

Throughout our “IoT Industry Series” we have discussed how the Internet of Things is present and growing rapidly  in different industries like food and beverage, smart health, and animal health. This week we are discussing Smart Homes and the integrated platforms that exist to connect smart devices around the household.

“Smart Home” is the term commonly used to define a residence that has appliances, lighting, heating, air conditioning, TVs, computers, entertainment audio & video systems, security, and camera systems that are capable of communication with one another and can be controlled remotely from any room in the house, or from any location in the world by smartphone or Internet.

Smart Homes are the latest addition to the IoT world and technology companies are making [and connecting] products to make homes smarter and users more engaged. Companies like Apple, Google, and Amazon have created products that connect all of these devices to one overall smart source.

Google Home

Google Home is a smart speaker developed by Google that enables users to speak voice commands to interact with services through the Home’s intelligent personal assistant called Google Assistant. Google Home integrates a large number of third-party integrated products that allow users to control the connected products and the device’s features entirely by voice. Google Home has integrated support for home automation features, letting users speak commands to the device to control smart home appliances.  

Apple Home

Apple was one of the first consumer-facing technology companies to commit to the smart technology for modern households. Apple created a software platform called IOS Home where you can easily control all  HomeKit accessories. “HomeKit” is a framework created by apple that provides accessories that are compatible with iPhones. HomeKit is where users can purchase products like sensors, automatic locks, and thermostats that are connected through the Apple Home application on all iPhone owners. Apple then created an on-line web and mobile shopping experience  that lists all the products that can be easily connected to one independent and individual source. The focus of Apple Home and Home Kit is to build your own smart home from the palm of your hand.

Samsung SmartThings

Samsung SmartThings is the control  center of your future smart home. Users can control, automate, and monitor their homes from anywhere in the world with the use of the SmartThings App. Similar to the products mentioned above, SmartThings by Samsung connects most of the [smart] products around the home into one simple source. Users can connect, control, and manage products like thermostats, smart locks, and security systems from SmartThings application in their smartphone.

Amazon Echo

The Amazon Echo is a smart speaker developed by Amazon.com. The device connects to the voice-controlled personal assistant Alexa. Similar to Google Home Alexa is designed to play music, set alarms, stream podcasts, provide the weather and traffic, playback audiobooks and provide a hub for future smart devices in your home..

All of these products are the new wave of the IoT and smart product industry. Internet of Things is always making life easier and more connected for users. Thanks to IoT, homes are being built today with all of these connected features. It is only a matter of time until we can personally speak to every appliance and electrical device in our home

Do you have an IoT project you need help with? Bluefin Technology Partners helps companies build amazing connected solutions. We understand the complexity and collaboration required between organizational disciplines in order to deliver an IoT product to market on time and on budget.  We provide the services needed to assess your market, manage your partners, and shepherd your project through successful launch.

Competition at Home - A Look at the Connected Home Market

This week marks Apples now infamous World Wide Developer Conference. Amongst other announcements, Apple announced their push into consumer products for the connected home. This came in the form of their connected home platform HomeKit’s, own iOS application. This application will allow users access to control any compatible devices. Currently this list includes many major IoT product manufacturers such as; ConnectSense, NanoLeaf, and Phillips with many more partnerships announced this week and at various conferences (see: DigitalTrends).

This announcement coincides with the news that Apple is allowing accessibility to Siri’s features for application developers via an API. This will not only unleash the full functionality of the iPhone to developers but will also allow Apple to push into a space largely dominated by Amazon’s Echo suite of products. All of this new functionality will be released with iOS 10, some time in September.

Now, many people knew this knew this news was coming, including their fierce rivals in the space, Google and Amazon. Each with their own platforms, Home and Echo, respectively. Amazon was able to be first to market, which has its advantages, and disadvantages. The Echo has been on the market for over a year now and has seen consistent growth, seen through the gradual eating up of the wi-fi connected speaker market previously dominated by Bose and Sonos  (actual sales figures are not public). This has allowed them to garner the attention of the early adopters in the IoT world. However, the majority of consumers still associate Amazon with being an Ecommerce platform. What will happen when the two major US tech companies come out with their own home-unifying platform?

Google’s soft launch date of their device is November, around the same time that iOS 10 will be released. Keep an eye out in the Fall, as more and more devices go to market, the connected home space will become a crowded market. There is the need of a unifying force. With so many connected devices being offered, each with their own applications, a central platform has to be created. Without this platform the IoT will not be fully adopted in the home, as more and more devices are connected, confusion will rise and eventually lead to a decrease in sales for connected products. The competition between Google, Apple, and Amazon in this space will drive the best possible consumer experience and allow for flexibility in developer platforms.

The true question is, will one of these platforms come out on top? Or will we have a situation like the video game vertical, where Microsoft and Sony split market share 50/50. The idea of platform exclusivity is very much a reality (see: Google’s Purchase of Nest Labs for over $3 Billion) so will we see people purchasing more than one home-unifying device for access to certain product? And how will that affect voice commands, the devices consumer value proposition?