Transforming Real Estate with Technology
The real estate industry is the largest commodity in the world at an estimation of $217 trillion in valuation. Technology, such as voice products and AI, are growing rapidly and affecting many markets. Because of these new technologies, about 10’s of millions of dollars have been raised to speed up the process of getting feedback from tenants.
Further, realtors are using big data to solve client needs by finding trends and associations.
Current examples include mobile home-search apps based on buyer preferences. Now, AI can personalize customer interactions to aggregate data and figure out the clients’ needs and preferences. Virtual reality could also allow potential buyers to view the house virtually and customize a house virtually.
Well-known real estate companies, such as Zillow, Truilia, and Realtor, have created proprietary formulas to assist customers. For example, Zillow has a tool called Zestimate.This home valuation tool estimates the market value of a home using a computerized proprietary formula.
Artificial Intelligence (AI)
AI will aggregate the data from customer interactions and tailor messaging based on successful interactions with similar past clients. Many now have chatbots on websites, which can be implemented as a voice feature.
Moreover, AI can create CRM systems, manage property management systems by monitoring vital metrics to predict when maintenance errors may occur. In addition, AI monitors geographic areas for property price fluctuations and other trends.
Now with innovative voice technology, it is time for the real estate industry to start to adopt these new technological advances. Voice products can help realtors in a number of areas – from generating new prospects to setting home showings. Below are just a few features and questions prospects can use when they start their home-buying search.
Types of features for a real estate skill:
- Search for houses in your area
- Connect with local real estate agents
- Hear daily home listings
- Review weekly real estate market information
- Track valuation of a home
- Email results of your searches
Questions to ask:
- How much is my home worth?
- How many homes have sold in my ZIP code?
- Where do I find an agent in my city?
- Who are my local realtors?
The Future of Voice Technology in Real Estate
Right now, voice assistants are following up through text messages and emails. Soon, they will be able to follow-up with leads over the phone and through smart speakers.
Your prospects will soon be using virtual assistants primarily to find a home or an agent. It is important to make sure you’re business is connected to these voice searches or you’ll miss the opportunity.
Are you ready to bring your agency to the voice age? Close your next deal with the help of a voice product. Contact us now for a free demo!